Tommy Hilfiger, que pertence à PVH Corp, comemorou seu retorno à Semana da Moda de Nova York no domingo, 11 de setembro, com o desfile Tommy Factory Outono ’22 – e no estilo de Nova York, a apresentação continuou mesmo com a chuva. O show vai revelar o novo Monograma TH, criado em parceria com o ilustrador britânico e designer gráfico Fergus Purcell, trazendo uma nova pegada ao Prep moderno. Inovações digitais imergiram audiências físicas em um desfile multiverso experimental – enquanto o live stream para audiências globais misturou o show físico ao mundo virtual trazendo avatares de estrelas Superplastic.
Coleções na Passarela
O show foi aberto por Jalin Johnson e trouxe um elenco diversificado de modelos incluindo Lila Moss, Winnie Harlow, Alton Mason, Amelia Gray, Duckie Thot, Hari Nef, Julia Fox, Paloma Elsesser, Parker van Noord, Precious Lee na passarela física – assim como Bob Colacello, a mão direita de Warhol e editor da revista Interview e a atriz americana e modelo Donna Jorden, conhecida como a super estrela de Warhol. Avatares estrela de Superplastic Janky, Guggimon and Dayzee tomaram a passarela virtual em TOMMY PLAY vestindo Tommy Hilfiger x Richard Quinn e fizeram uma aparência especial no evento IRL através de inovação digital.
Convidados da Primeira Fila
O show IRL foi frequentado por Kourtney Kardashian, Kris Jenner, Corey Gamble, Richard Quinn, Shawn Mendes, Jon Batiste, Kate Moss, Halima Aden, John Legend, Rickey Thompson, Jaylen Brown, Anthony Ramos e Paulo André. Presença especial da membra original da Factory Jane Forth, que ganhou notoriedade como a superestrela adolescente de Warhol. Os convidados incluiam Lady Bunny, Luka Sabbat, Wisdom Kaye, Miss Fame, Law Roach, Martine Rose, Noah Beck, 24k Goldn, Yungblud, Jesse Jo Stark, Latto, Anne Marie, Trippie Red, Riisa Naka, FEWOCiOUS. Online, o evento foi transmitido em tommy.com, plataformas parceiras, os canais de mídias sociais da marca e a experiência TOMMY PLAY no Roblox.
Veja as fotos do desfile:
BROOKLYN, NEW YORK – SEPTEMBER 11: A model walks the runway wearing Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York. (Photo by Thomas Concordia/Getty Images)
BROOKLYN, NEW YORK – SEPTEMBER 11: A model walks the runway wearing Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York. (Photo by Thomas Concordia/Getty Images)
BROOKLYN, NEW YORK – SEPTEMBER 11: A model walks the runway wearing Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York. (Photo by Thomas Concordia/Getty Images)
BROOKLYN, NEW YORK – SEPTEMBER 11: A model walks the runway wearing Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York. (Photo by Thomas Concordia/Getty Images)
BROOKLYN, NEW YORK – SEPTEMBER 11: A model walks the runway wearing Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York. (Photo by Thomas Concordia/Getty Images)
BROOKLYN, NEW YORK – SEPTEMBER 11: A model walks the runway wearing Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York. (Photo by Thomas Concordia/Getty Images)
BROOKLYN, NEW YORK – SEPTEMBER 11: A model walks the runway wearing Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York. (Photo by Thomas Concordia/Getty Images)
BROOKLYN, NEW YORK – SEPTEMBER 11: A model walks the runway wearing Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York. (Photo by Thomas Concordia/Getty Images)
BROOKLYN, NEW YORK – SEPTEMBER 11: A model walks the runway wearing Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York. (Photo by Thomas Concordia/Getty Images)
BROOKLYN, NEW YORK – SEPTEMBER 11: A model walks the runway wearing Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York. (Photo by Thomas Concordia/Getty Images)
